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Exceptional Care That Transforms.

Nurturing Every Mother with Breastfeeding Support


International Board-Certified Lactation Consultant® (IBCLC) Tiffany Hills and Sandra Johnson, Certified Lactation Consultant (CLC) at Memorial Breastfeeding Center

Breastfeeding can be equal parts challenging and beautiful. Although it seems like the most natural act, finding success through the process can take plenty of patience, research, and support from organizations that are committed to improving health outcomes for all families on the Mississippi Gulf Coast. Breastfeeding offers valuable benefits for both moms and babies, but making it accessible to everyone means understanding and overcoming unique challenges. International Board-Certified Lactation Consultant® (IBCLC) Tiffany Hills and Sandra Johnson, Certified Lactation Consultant (CLC), offer support and guidance to moms through the Breastfeeding Center at Memorial.  

Access to Support

When asked about resources available to the community, they said, “Free resources like the Mississippi MILC League, La Leche League, lactation consultants at Women, Infants, and Children (WIC), and community baby showers have proven most effective in reaching and engaging our community about breastfeeding. Our consultants work closely with the WIC program to deliver personalized breastfeeding help. Community baby showers are special events where we share information and resources with expectant mothers in a welcoming, supportive setting.”

Tackling Common Barriers

The continued efforts to provide access and resources ensures that all mothers, no matter their insurance status, have access to essential information and support. Minority communities often face specific barriers to breastfeeding, such as lack of family support, language differences, limited prenatal care, and the need to return to work early without proper accommodations for pumping. “We address these challenges by having mothers work with WIC on education, offering free breastfeeding education classes here at the hospital once a month, and providing outpatient follow-up appointments in our Breastfeeding Center after discharge,” explained one consultant.

Celebrating Success Stories

These efforts are making a real difference. Tiffany recalls, “When I started here in 2005, only two in 10 mothers initiated breastfeeding. Now, as a Baby-Friendly Hospital, 8 in 10 mothers initiate breastfeeding.” The Breastfeeding Center at Memorial provides timely follow-up appointments and early interventions that positively impact breastfeeding journeys.

Looking Ahead

Tiffany and Sandra know the importance of getting the whole family involved in supporting breastfeeding moms. “Get the family supportive and engaged in helping the mom succeed,” advised one consultant. “Approaching each mother’s journey with an open mind and personalizing the support to her needs and wants is crucial.”

They add, “We aim to participate in more community baby showers, spread the word about our free breastfeeding classes, and collaborate with more healthcare providers to enhance both prenatal and postnatal support.”

Resources for families

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